There can't be too many methods better than this one .

SWOOSH can't compete with ZAP for laundry whiteness.

ZAP washes whiter.

Its price compares favorably with that of other brands.

This sweater is not so expensive as that one.
It is in fact less expensive than the blue one, but
I like it as much as any of the others.

I like this one as much as that one.
................... less than ...
................... more than ...

As you look at it, it becomes more and more ... / less and less ...

The more I look at it, the more I ...
The more I look at it, the less I ...